Four Step Process
The Google Ad Grant (GAG) Kick Start Program
FULL SERVICE AND SUPPORT
We get your grant approved and provide ongoing maintenance.
Don’t let YOUR $10,000 go to waste.
Website & Resource Assessment
Your website is the most important asset for Google Ad campaigns. We assess the content and functionality if it is ready to implement ad campaigns.
Certification-Application Process
Your 501c3 first must be certified through a third-part agency, open a Google for Nonprofit account, and given access to the GAG application.
Google Ad Account Set Up
A Google Ad Account is created for your organization using the certification and Ad grant token. Ads are not created in this stage.
Ad Campaign Management
Ad Campaign Management involves creating text ads, monitoring their effectiveness, running analytics, and adjusting or creating new strategies when needed.
Got Questions? Schedule a free 30 minute GAG call.
Learn more about the grant and how your organization can use it.
A GREAT RESOURCE TO GET AN OVERVIEW OF THE GOOGLE AD GRANT
Google Ad Grant Tips
To be successful with acquiring a grant and running Google Ads there are several basic requirements.
- WEBSITE: Make sure your website is optimized and has the systems needed to maximize the ROI.
- TOOLS: You will need tools to gather and distribute information. Explore email and CRM platforms.
- OPPORTUNITIES: Make sure your organization is providing a wide range of resources the public needs, and opportunities for the community to engage.
GAG KICK START PROGRAM
Start from scratch or reactivate a GAG
Starting at $499
GAG KICK START PACKAGE
GRANT APPROVAL-
Apply for or Reactivate a Grant
GRANT Services helps organizations that have never applied for a grant or need to reactivate a suspended grant.
- NEVER APPLIED
- Your website must meet the technical specifications required for a GAG. Are you sure it meets the requirements? if not, add the Website Assessment for only $199 (Reg $249).
- Complete the full Certification and Application process for the organization.
- REACTIVATE
- Assess why it was suspended.
- Contact Google on your behalf to reactivate your account.
TIMELINE: Timelines are determined by third-party agencies during the approval process. We cannot control those timelines. The Kick Start services are for organizations whose website’s already meet Google’s requirements and specifications before the application process begins. Otherwise, you will be asked to make applicable corrections or sign up for website services.
STARTER BUNDLE
This all-inclusive bundle does EVERYTHING to KICK-START your marketing.
- Grant approval ($350)
- Site optimization ($249)
- Set up Ad account ($249)
STARTER BUNDLE
All IncludedThe #1 reason Google Ad Grants are denied is a noncompliant website.
Before you apply, make sure your website is ready
Does your organization need a new website or update of an existing site? We will build or redo a site that meets all the Google requirements and includes the tools you need to maximize your results. We will recommend language that conveys your mission powerfully, set up the donation portal, and ensure the site meets compliance and transparency standards.
Sign up for any of the GAG services and get 25% discount on new website.
You Got the Grant - Now What?
One of the biggest challenges nonprofits encounter with an Ad Grant is managing all the components. We understand and had the same issues. We also found competent Google Ad Grant Managers are hard to find. Most digital marketing specialists don’t service Ad Grants because of the very specific requirements and unique skillset.
We Have Solutions – Get the Support You Need.
AD MANAGEMENT SERVICES
OUR AD MANAGER PLANS CAN DO IT ALL
This is Why You Need an Ad Manager
Bottom line – You have better things to do. Even the ‘Next Steps’ can be daunting. Our Ad Managers are experts in Google Ads. They will monitor Google’s strict requirements which include maintaining a click-through rate of over 5%, optimizing your account, tracking your keyword quality scores, and recommending marketing strategies to maximize results. All of this done for you so you can focus on creating a better world!
Content that contains ‘Keywords’ is essential to drive the right traffic. An initial search will be conducted and then monthly searches based on ad performance.
As your programs evolve and grow it is important to check in and look at the optimization strategies.
Your site is monitored daily and we will provide email progress reports biweekly or you can email us questions any time
You’ve probably heard the phrase content is king. Based on the analytic reports you will be provided monthly content recommendations so your conversions are optimized.
The analytic reports are an essential element to get the best results. You need to know what’s happening, the conversion topics, and how to make adjustments.
Google requires that ads accounts maintain a 5% conversion rate. The manager will ensure through recommendations and services that that is achieved.
Each month you will receive one custom conversion. In addition to placing ads, a custom conversion is an extra feature that helps track specific conversions by placing custom codes directly on your website.
Geotargeting is an important element of your ad campaign. It designates specific locations, demographics, and other audience details. It can be local or continental.
Staying on top of your site’s progress will help you plan additional content or strategies to boost current initiatives. It is time for you to ask questions and get guidance to maximize results.
Google Analytics tracks website activity and blogs are one of the easiest ways to add fresh content. Our blog will be enhanced with backlinks and an image to get earn the highest analytic score.
STARTER BUNDLE
This all-inclusive bundle does EVERYTHING to KICK-START your marketing.
- Grant approval ($350)
- Site optimization ($249)
- Set up Ad account ($249)
STARTER BUNDLE
Let Us Manage Your Grant
One of the biggest obstacles we see is that nonprofits can’t manage their ad grant because of the time required or lack of technical skills. They are losing $10,000 per month in free ads. We want to help. We have ad management specialist on call to take over your campaign plus so much more.
MAINTENANCE
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Ad Account Management
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Google Analytics Report
PRO
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All the Maintenance Features
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Monthly Strategy Call
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Custom Competitive Analysis
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Ad Recommendations
PREMIUM
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All Pro Features
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Ad Page Recommendations
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Bi-weekly keyword Research
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Custom Conversion Setup
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Custom Research
Still Have Questions?
MORE RESOURCES
GAG TIPS - Pages, Content, and Functionality
Pages
Your website is your organization’s catalog. Just like a catalog, you flip the pages. Create dedicated pages for single topics. It helps track results and increases conversions.
Content
Relevant content is key and when paired with keywords the results have a greater impact. Adding a blog post regularly will increase the Google algorithm. See some blog ideas below.
Functionality
Functionality means the site is ‘doing’ what you need it to do. Do you have a system to gather data like an opt-in, and tools to communicate and follow up, i.e a customer relations management (CRM) tool?
Blog Content Ideas
Blogs are essential to get the best results. Need someone to write your blogs? No Problem.
Get monthly blogs that are keyword optimized, backlinked, and image enhanced.
- Informing and educating: attract new visitors to blog posts, videos, and PDF resources
- Selling tickets for performances and events
- Driving in-person actions such as adopting an animal
- Recruiting volunteers to advance the organization’s mission
- Advocating by galvanizing grassroots activism, signing petitions, attending rallies
- Promoting donation and sponsorship opportunities to generate funds
- Building an audience: attract new subscribers to newsletters , podcast, social platforms
Functionality Tools
- Opt-in: can be a widget form that gathers basic data – name and email
- CRM: sorts, manage, and can be used as a dynamic communication system with email automation.
- Landing Pages laser focus the topic and gathers data
- Donation portal has to be easy to use, provide options, and trusted
Get a website that meets all the Google requirements and includes the tools you need to maximize results. Features you normally buy as extra services such as CRM with an unlimited contact list, and email autoresponder, are all included. Plus AI powered social media marketing tool and prospecting capabilities.
Sign up for any of the GAG services and get 25% discount on new website.
