Marketing, marketing, marketing…. Isn’t that the answer to everything?
There are plenty of ways to strategically market your business. The first step is to find out where your ideal customer hangs out. Ask yourself “How are they searching for the solution to their problem?” and “How can I place my product or service in front of them?”
Within those two questions the answer can be found in one word – ‘searching’.
In today’s digitalized world, search engines have become one of the most powerful tools on the internet and an essential part of our daily lives. By consolidating and organizing the wealth of information available online, search engines help billions of online users find the content they need at a rapid pace. That is why a business’s online presence is a crucial part of their marketing strategies. It is not just us saying it but the current stats thoroughly demonstrates why.
- 68% of ALL online experiences start with a search engine.
- The top search engine is Google which currently holds 91.94% of the total search engine market share, which needs to be considered for your digital strategy.
- This holds true for mobile searches too, as Google currently holds 88% of the mobile search market share. This is likely due to Google’s continued focus on the importance of mobile UX factors for SEO.
Advertising and marketing
Across the world, paid search advertising spending is seeing rapid growth. 64% of all advertising is digital, which again translates into record
advertising revenues for Google sites. Companies are increasingly focusing their marketing efforts on these platforms and implementing search engine optimization (SEO) tactics to maximize sales and exposure on the results page.
You might be thinking: “I already appear in organic results on search engines. Why should I pay to advertise too?” In addition to their effectiveness, there are numerous ways digital paid advertising can help improve the performance of your organic marketing efforts and why organic strategies alone are not enough:
- On average, digital ads generate 4 times better results
- Advertising on search engines protects you from the competition who may be advertising on your branded terms.
- Search ads appear first in the search engine results above the organic results.
- Paid search ads allows advertisers to capture the attention of their audience in a more targeted way than with organic search alone.
- The generated analytics allows you to and improve those ads by pinpointing the wants, needs, and desires of your potential customers.
HOWEVER>>>> let us get to the real issue – cost. Digital ads can be a major portion of your marketing budget and that is why organic marketing is so appealing.
What if you could get digital ads free?
You can, and with our Social
Impact Program we can set up the entire program for you. That’s why we call it the ‘Done-For-You Formula’. Implementing a specific Social Impact (SI) platform is valuable for your business because 87% of consumers will select a brand that demonstrates social impact. In addition, it increases credibility and loyalty which impacts your bottom line. All elements valuable to your business.
With this SI program, you can get $10,000 in free Google ads per month.
Start today and let us explain it to you. We have monthly Q & A webinars called Let’s Talk Marketing & Money, or you can schedule a chat. Find everything at: https://10KFREEMONEY.com
#10KFREEMONEY #DIGITALADS #GOOGLEADGRANTLADY #ADGRANTLADY
https://PhilantrepreneurFoundation.org
Stats resource: https://www.statista.com/topics/1710/search-engine-usage/#dossierKeyfigures
