So You Want to Start a Nonprofit: Before, During and After
In this 3 part course learn the essential information to gather BEFORE you start, steps to take DURING the application process, and whats needed AFTER you are established. Each session is less than 30 minutes but jammed packed with vital information, what needed and how to launch your nonprofit.
Get all 3 sessions for only $47!!
TPF's mission is to build capacity through education, awareness and resources. We are excited to partner with Board Bound Leadership which boost our efforts in education and resources. The following post is from
I just got my 5th request (today) to financially support a nonprofit. It's the nature of my work and I expect it. Unfortunately we can't financially support every nonprofit we know.... and I know hundreds.
This is not a complaint, they do need funds however as a professional in the field I look at how effectively will they use my and other donations. No, I don't check that imaginary (to me it's not a valid measure) operations rule of spending less than 15%, or if they claim to be an ALL volunteer group. First I look at their solicitation language. Are they always in crisis mode or do they demonstrate continuing progress. That's just my subconscious method, you may have one too.
However no matter what their appeal strategy, one element and the passion behind my work focused on board develop is a need for a continuous flow of knowledge. I am somewhat biased as a career educator, but the research results are conclusive. The unique nature of nonprofit boards means that they evolve and change constantly. Also if you've read some of my previous articles, you already know that there are no standards or educational requirements to be on a nonprofit board. Therefore consistent training should be in place, not just for new board members as an orientation, but as updates on new trends, keeping up with societal shifts and getting everyone on the same page.
However, the problem with board training is most don't plan for it, feel it is frivolous, or as a spending priority it never makes it on the 'to do' list. So unfortunately most boards are winging it and hoping to get by. This is why I believe the greatest gift they can receive is knowledge.
Here's where the business community can have a huge impact. As a business I'm sure you to get numerous request to donate to nonprofit organizations. Or perhaps you encourage your employees to be engaged as board members. What if you could be assured that the the organizations you support and your employees had the fundamental skills to be successful?
Board Bound Leadership (BBL) was developed to solve these problem and be the resource the need. Making all board members knowledgeable of their roles and responsibilities, plus improve skills as leaders, and take the fear out of fundraising. All element needed to guide organizational success. More important, it will assure the community that their donations are being used wisely.
There's several ways to support the nonprofit community such as sponsor a live training program, sponsor an organization's virtual training license, or gift board members copies of BBL book.
BBL builds long term results and impacts the entire community. Contact us for sponsor details and bulk rates at: firstname.lastname@example.org
We've all heard the experts and read the reports. To have a viable and sustainable nonprofit organization success starts with the board of directors. They are not the end all and be all but they sure are at the helm of the wheel when it comes to success or failure. Members of the board must be part leader, activists, banker, champion, and more.
However most board members are winging it. Yep, to embarrassed to say, I haven't done this before and really don't know that much about nonprofit governance, leadership, assessment and fundraising. All unique needs of a nonprofit. Especially individuals from the business or corporate sector - we see it all the time. The mindset is, "How hard can it be, I run this business now, I'll just apply the same principles". Or even worse, they feel their role is to just be a conduit for funding, "Just show me the money", and really never pay attention to the actual governance part of their job description as a board member. Don't get me wrong, we love participation of the business sector on nonprofit boards, what we are saying, they too will benefit from board training and support.
So if a nonprofit's success has clearly been documented to evolve out of the strength of their board, why do many nonprofits have marginally effective boards? The answer is simple, they don't invest in their boards. We don't mean finding people to be on the board, we are referring to providing a board with the tools they need to successful. Most are setup for failure.
TPF understands the challenges small to mid-size nonprofits face , it's not a priority or doesn't seem urgent. Programs need to be implemented, fundraising, events - all the day to day activities of surviving.
Board Bound Leadership Training. Developed by industry experts BBLT is an exemplary program covering leadership, governance, assessment and fundraising. the 4 essential elements of board effectiveness. Individual will gain the understanding and skills needed to be an asset to board. Organizations plan this as a mini-retreat without the overhead, saving extensive time and money. Check this off your 'to do' list and have your board members sign up today for this training. TPF even has a few Capacity Building Awards available to send a team. Don't delay - the next session is Saturday Nov 12th at the Henderson Business Resource Center.
Register today at: BBLT1112.eventbrite.com
Need more information? Contact - email@example.com
Over several years I've had opportunities to discuss, research, and explore the unique needs of the nonprofit sector. Many of the topics would evolve and ultimately circle back to the concept of leadership. To define leadership in the sector would required multiple 'conditions' of what was being defined. However, what did become clear was a need for unique skill sets for nonprofit board of directors.
For decades there has been leadership theories related to an individual’s personal style such as charismatic, dictatorial and participatory as examples. These theories still apply however that is not our goal. We aim to address the assumptions and often subtle differences related to effective leadership in nonprofits. We also contend that a strong business leader does not automatically make a strong nonprofit leader - there are too many variables that must be understood, which ultimately requires a mindset shift to benefit the organization.
Not to make this a long dissertation on the attributes of nonprofit leadership let’s start with a couple basic terms and how they align with existing nonprofit terminology.
In our definition we do not mean young or aspiring leaders from a specific generation. An emerging leader can be multi-generational and includes anyone just embarking on work in the nonprofit sector. This includes:
- Leaders with significant experience in other sectors transferring into the nonprofit sector,
- Young adults who aspire to service, perhaps a job related request for community engagement
- Anyone young or old, that launched a nonprofit, are “emerging” in that position and role; and
- Current board members that have not acquired the skill sets but have the desire and potential for assuming higher levels of leadership responsibility.
Servant versus Steward Leadership
We have also recognized the interchangeable use of the terms servant and steward leadership. Again there are subtle differences that could impact an organizations’ success. Originally I would have said that a “servant leader” is the ideal. However upon exploring further I have seen that sometimes this servant leader approach, though kind, can at times be too passive, and may not always achieve the goal.
A “steward leader” on the other hand, is one who, like a servant leader, cares for those with whom they work, however realizes they are accountable to not only the care for, but also to maximize the potential, increase the resources, and play an active role, to steward, making progress toward a mission, and in particular developing people so that they thrive as individuals in pursuit of a team goal. I like the idea of a steward leader being a disciple – one who exemplifies a standard and then encourages and coaches others toward personal growth. To model leadership for others.
The Philantrepreneur Foundation’s Board Bound Leadership Training uses the strategies of Intentional Leadership to develop competent ‘emerging leaders’ to reach their full potential. In addition to leadership we also include Governance, Fundraising and Assessment to round out the four pillars of learning which provides a full overview of what nonprofit leadership encompasses.
For more information about Board Bound Leadership Training visit http://thephilantrepreneur.com/board-bound/
As a special bonus until August 1, 2016 enjoy 50% off with the coupon code: BB50. This discount can only be accessed at https://boardbound816.eventbrite.com
The PHILANTREPRENEUR evolved from years of observing, serving and helping others find and live their PURPOSE. Yet it also symbolizes the strategies and mindset needed to let that purpose reach its full potential and have the greatest impact.
Across sectors, in both large and small nonprofit and for profit organizations the philosophies for leadership, growth, and even brand strategies are embracing the 'purpose' of the organization. This has been the premise of nonprofits from their inception but it now is more prevalent in large corporations. They are starting with a purpose statement which answers – WHY do we exist?
Purpose is bigger and deeper than any business goal. When an organization has a clear purpose, it attracts talented personnel, strategic alliances, and loyal customers and the purpose statement is the one that creates the deepest emotional connection with the audience.
Passion can be selfish and unbridled. Passion is boundless. You can have many passions and spend countless hours on them.
Purpose is focused. Purpose is not selfish and involves serving others, but it’s not servitude. Purpose is singular, requires focus and to choose. But the decision is an easy one when your purpose is compelling.
Passion is what. Purpose is why. Passion focuses on nouns. What do you love? It’s about the objects of your desires. Purpose is your motivation, your why. It brings in action so it focuses on verbs. Purpose completes you.
Together, passion and purpose lead to BIG success!
The Philantrepreneur PURPOSE is your success. Our IMPACT is building capacity.
Individuals, small or large for profits - Put your PURPOSE into action, create your WHY. One strategy is your own nonprofit organization. Learn more today on how to LIVE your PURPOSE - LEAVE a LEGACY.
It is important to realize the impact a professional business address has on growth.
SBA often warns if seeking a business loan, need credit, or credibility that instills confidence and professionalism to those you wish to attract, it is imperative to acquire a physical commercial address location.
A physical location that is zoned for business speaks volumes for your company and its operation. Keep in mind, some lenders may not extend credit or major donors will not consider a gift to a “home-based” operation.
Also keep in mind if you decide to set up a virtual office, make sure that all of the information supplied is identical to the information on your corporate documents. This includes spelling of the company name and the description of your business operation. Consistency and Credibility builds trust.
The caveat is the cost of commercial office space is out of reach for many. How can you be professional and accountable for expenditures?
There is a perfect solution, a virtual office which provides cost savings options, features and services, plus gain professional credibility with a great address. And then there are those that go even a step further in supporting your success.
Professional Office Services (POS) – a turnkey service which provides all the tools needed to present a professional image, and meet the credit and credibility requirements. Plus what makes POS different is access to training and development support that other ‘virtual office’ systems just don’t offer. There are professionals on staff to help start, file or develop key business and nonprofit components. It is an excellent solution for start-ups, small businesses and nonprofits looking to keep costs low while gaining resources and that professional corporate image.
Based on low monthly memberships, compare the POS fees with other companies. They range widely and often have hidden cost especially for meeting and conference room usage. Do your research you’ll see for a flat monthly fee, you get a business services plus education.
Give your business the professional image you require to get ahead of the competition while you meet the compliance demands from creditors, suppliers and lenders.
To learn more visit: http://PCCLV.com/member
5 Things Corporations Want from Nonprofits
Nonprofits and their corporate colleagues have a co-dependent relationship. Corporations provide nonprofits with financial support, and in return, nonprofits provide corporations with positive PR and a boost in business.
And the boost can be significant:
- 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality*
- 61% of consumers are willing to try a new brand, or one they’ve never heard of, because of its association with a particular cause*
- 50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services (44% in the U.S. and 38% in Canada). **
But while these relationships are often mutually beneficial (at least to begin with), they can be short lived.
In a recent Fortune Magazine article, author Shalene Gupta points out that both parties can be the cause of the demise of these relationships.
“Nonprofits don’t always hold corporations accountable for promises made because they’re just happy to have the corporation giving whatever they can, and corporations have little incentive to stay invested since the relationship doesn’t always benefit them.”
So whose ball is it? How can you ensure a successful relationship with your corporate sponsor?
Our suggestion as a solid start is to focus on these following five key areas.
Corporations view sponsorship as a business arrangement—period. They see it as a strategic way to build brand recognition and increase sales. The sooner you understand that the more you can advocate for your sponsor. And with any business arrangement, the company footing the bill wants to know what’s in it for them. Corporate sponsors want to see their logo anywhere and everywhere on event collateral. Think t-shirts, banners, signage, newsletters, print and web ads, radio spots, tweets, Facebook posts, press releases, billboards, invites, landing pages and email campaigns.
Recognition – Steward your Sponsor
Corporate sponsors want to be recognized for their generosity:
- Acknowledge them in public speeches, board meetings and interviews with the press
- Invite them for a private tour of your facility and take photos for the local business journals
- Place a stewardship ad in their industry trade publication to thank them for their generosity
- Ask your staff to thank the sponsor on their individual social media platforms
- Give sponsors VIP tickets to your event
Corporate sponsors want to approve any collateral featuring their logo. They want to make sure their most important asset, their brand, is being properly represented. Nonprofits should obtain sponsors sign off on any and all creative efforts featuring their logo. In addition, they want to be associated with quality. Is the event, collateral and presentation properly planned and executed?
When a company sponsors an event, they want to measure their return on investment. In other words, how did it impact sales? The most common metrics used to measure sponsorship ROI is to evaluate the amount of exposure the sponsor received throughout the campaign. Put together a comprehensive list of any marketing materials featuring their logo, and the number of impressions it received.
- Transit Authority ad | Run dates: October 1-October 31 | 500,000 impressions
- Email blast | Sent on October 15 | 2,300 opens
- Direct Mail | Mailed on October 20 | 40,000 recipients
- Facebook Post | Posted on October 23 | 800 likes
Intangibles such as brand affinity, brand loyalty and buzz are not as easy to measure but can be evaluated through surveys and customer feedback. If the sponsorship is program based another tangible measurement could be client impact.
Keep the Lines of Communication Open
Create a contract (fulfillment agreement) that details all the deliverables and lays out exactly where the sponsor can anticipate visibility. Always deliver what you’ve promised. If you agreed that your sponsor’s logo would be front and center on a billboard, make sure it’s there. Treat your sponsor like an ad agency treats its prized client. Nurture and build the relationship.
Bottom line—remember that your sponsor’s main agenda is visibility. Over deliver whenever possible and you’ll create a partnership that benefits both parties.
Also inquire on how do companies evaluate a potential sponsorship with a nonprofit? That immediately set the foundation for expectations.
Resource: Sean Horrigan is a guest contributor for Nonprofit Hub, and a marketing/PR consultant.
It‘s not often we have access to industry experts at your fingertips – especially diving deep into two indispensable topics – Marketing and Effective Business plans - for nonprofits and social entrepreneurs. In just about two weeks IMPACT Learning 2015 will welcome international thought leaders that bring years of expertise in their sector to share strategies that will impact and benefit your endeavors, efforts and make all that energy worth it. Strategically these topics and presenters were handpicked to offer a unified and cohesive program, which combines two essential elements that every business needs for long term success. Come explore how to best utilize your assets, accentuate your purpose and create a system that works.
Kicking off the conference is Kellen Kautzman, Partner and director of operations at ADvise Media Group, a multi-faceted advertising company that works with clients to create and maximize their internet presence. Armed with a master's degree in education and former teacher, he made a transition into the world of internet marketing when his blog and Google+ page, ‘What Every Dog Deserves’ zoomed to over 1 million views in less than a year. Now blending his management skills learned in the classroom with a highly creative side, Kellen focuses on maximizing internet marketing strategies via blogs and SEO positioning. His project What Every Dog Deserves now is generating enough money through ads to fund projects dedicated to rescue dogs.
Next up for the Impact Marketing day is Michael R. Drew, a maverick who gets results, and known as the world’s most successful book promoter. Founder of Promote a Book he has launched 82 consecutive books onto best-seller lists, with many of them claiming the number one title. Michael from Alberta Canada honed his skills at respected publishers such as Bard Press, Entrepreneur Magazine, Longstreet Press and Thomas Nelson Publishers, on a path to mastering the intricacies of publishing. An added benefit of working with authors’, he was able to gain from their insights into social trends and recognized to be successful you must adapt to today’s fast-evolving industry. This became the basis for his work and co-authoring the book Pendulum—which present a theory that has revolutionized the marketing industry. Michael’s additional skills and strengths in website creation, speaking, career coaching, and his innovational use of personas to intensify the effectiveness of all sorts of writing, he has been a force behind the creation of a new generation of thought leaders.
Let’s take a Road Trip you will never forget.
It is so exciting to have the expertise of Jean Block from New Mexico to lead 2 days of exploring the huge income benefits of creating a social enterprise business plan. Jean is the industry leader in creating social enterprise business strategies for nonprofits and social entrepreneurs. In the nonprofit sector for more than 50 years she has held key positions and became frustrated that, for the most part, nonprofits were merely cranking out the same fundraising ideas, but expecting different results. In 2003, after attending a presentation on social enterprise she saw the potential to change the sector in a BIG way – a way to diversify revenue, become more self-sustaining, and less reliant on traditional funding sources. After leading 27 nonprofits through a nine-month social enterprise program through the National Center for Social Entrepreneurs, she formed Social Enterprise Ventures, LLC (SEV) as a division of Jean Block Consulting. Author of Nonprofit Guide to Social Enterprise: Show me the Unrestricted Money, she created a training program now used nationally. Joining Jean in this presentation will be Patrick Hibbard from Florida that has been instrumental in implementing social enterprise models throughout the country and most notably in Guatemala.
As an added feature have both Michael Drew and Jean Block autograph your copy of their books. They may be ordered during registration or a limited supply will be on hand at the conference.
For registration visit: http://PFImpactLearning.info. As a special bonus for teams ( the best strategy for implementation) register for the full conference package and bring a guest for free. Simply enter ‘241’ in the checkout comment box and the guest’ name.
Terms and Conditions: The 241 bonus only applies to full registration and only includes one set of books if ordered.
Need a payment plan? Contact us directly at: firstname.lastname@example.org
I love it when I come across a great article.
Some of her key points are the true ROI and to make sure youˊre doing a 'real' assessment of the cost related to putting on the event. To read the entire article click this link - The Problem with Nonprofit Events
Events can be valuable if the 'goal' is correctly identified, but have you explored alternative strategies that donˊt need nearly as much investment (a little) and much less staff time. How about crowdfunding (CF)? Put in the same marketing effort and less output to reach the desired financial goal. Sounds great right?
However, in the marketplace there are hundreds of CF platforms, I know I have researched them for years, and it is important to compare their features based on your needs. There is a new one out there I found that has a intriguing premise - Shared Community or the concept of 'Pay it Forward' is called we$hare Crowdfunding. The platform is one grounded in collaboration, organizations (or individuals) create a community and collectively support each other and then share in the proceeds. It really fits The Philantrepreneur Foundation's philosophy that collaborations and partnerships build stronger organizations and community at large. For example, a smaller or new organization that hasn't yet built a large database or following can benefit from their 'extended family' and collective sharing of resources. It exponentially expands their reach.
I encourage you to explore the concept advantages and invite you to join our community that is just launching. Learn more at: WeShare/Philan Project
TPF is constantly searching for ways to support the sector. If you have questions about weShare please email us at: email@example.com and we schedule a time to chat.
Last note: Have you taken the Philantrepreneur Campus Center needs survey? Please help us collect data on your office and service needs. It only takes about 3 minutes to complete. Access survey here.